Google’s New Mobile-Friendly Ranking Algorithm

The web design and SEO world is all atwitter over the change that Google is making to rank mobile-friendly websites higher in search results:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

WPTavern has a great write-up on the impacts to WordPress users (like our clients!) and links to a great mobile-friendliness test page that Google has put online. Google even posted a list of helpful tips to customize your website and current content management system.

We’ve already checked all of our existing clients’ websites (along with our own!) and we’re all prepared for the new guidelines. That’s because we use themes that are built on a technology fundamental to the web, known as responsive web design.

If it will take a lot of time or money to update your organization’s current website to be mobile-friendly, maybe you should take a look at our preferred CMS, WordPress. We wrote about the ease of updating your site’s look with WordPress here.

So, is your website ready?

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